Strategic Designer.
Creative Thinker.
Passionate about transforming digital experiences through strategic, impactful design.
Alicia Jacolow Zellermayer
I graduated Cum Laude from Quinnipiac University in 2015 with a Bachelor of Arts degree in Interactive Digital Design and Media Studies. In 2014, the university was nationally ranked 7th in LinkedIn’s analysis of Best Schools for Media Professionals.
Experience
Strategic design leader and creative problem-solver with 10+ years of experience shaping how brands connect with audiences and transforming brand experiences through large‑scale campaigns for Fortune 500 companies and global consumer brands.
Combines creative leadership and strategic thinking with hands-on expertise in visual design, storytelling, art direction, UX/UI, production, and quality assurance. Translates complex brand and business objectives into cohesive digital experiences that build brand awareness, drive engagement, conversion, and strengthen long‑term customer retention.
Leads work across the full creative lifecycle, from strategy and concept through design, production, and QA, while developing scalable design systems and Figma component libraries that enhance consistency and workflow efficiency.
A trusted partner to senior leaders and cross‑functional teams, with experience presenting creative direction, mentoring designers, and leading work from concept through execution.
Linkedin Recommendations
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Sept. 2021—June 2026
Oral-B, Publicis Groupe / Saatchi
Senior Digital Designer
• Led creative design and direction for large‑scale DTC campaigns across Oral-B and Crest, partnering with P&G’s Oral Care brand team to translate strategy and business objectives into compelling customer experiences while ensuring brand standards, user experience, and quality were maintained from concept through delivery and testing.• Built and maintained scalable Figma symbol libraries and reusable design components supporting consistency, flexibility, and efficient creative production across digital touchpoints.• Developed interactive shopping experiences connecting brand storytelling, product discovery, and conversion‑focused customer journeys as part of weekly Agile sprints.• Presented creative concepts and design solutions to senior leadership and key stakeholders, communicating strategic rationale and advocating for high‑quality creative outcomes.• Mentored and supported designers through creative guidance, design feedback, and best practices that strengthened team capabilities and elevated the quality of work. -
Sept. 2019—Sept 2021
Verizon
Visual Designer | Contract
• Developed visual concepts and proof‑of‑concepts for integrated marketing campaigns across Verizon’s digital ecosystem, supporting Verizon Wireless, 5G Home, and Fios.• Owned design from initial concept through production for web pages, campaign assets, and digital experiences across multiple business lines.• Built and contributed to scalable design systems and component libraries that improved consistency and efficiency across digital experiences.• Partnered with creative, marketing, UX, and development teams to translate complex business objectives into clear, compelling customer experiences.• Contributed to creative direction and visual strategy while spearheading visual quality and front‑end development initiatives, strengthening alignment between creative concepts, design systems, and production deliverables.• Optimized the Digital Asset Management (DAM) system, partnering with Adobe Experience Manager (AEM) and operations teams, ensuring creative assets were accurately tagged, organized, up‑to‑date, and accessible. -
Nov. 2018—Sept. 2019
The Red Door by Elizabeth Arden
Digital Designer
• Collaborated with brand, UX, development, and senior leadership teams to translate the salon and spa rebrand into cohesive digital experiences and customer‑focused marketing initiatives across the customer journey.• Designed high‑fidelity responsive website experiences across desktop and mobile, balancing brand expression, usability, and conversion goals.• Led website enhancement and A/B testing initiatives to identify opportunities for improved customer engagement and digital performance.• Developed acquisition and retention campaigns across web and eCRM, plus paid social and Google advertising creative aligned with broader marketing strategy. -
Feb. 2016—Nov. 2018
Macy's
Designer, Credit & Loyalty
• Concepted and executed high‑volume integrated campaigns across web, eCRM, paid media, direct mail, point‑of‑sale, and print for Macy’s credit card and Star Rewards loyalty programs.• Translated marketing and business objectives into cohesive customer‑facing creative across multiple channels and stages of the customer journey.• Partnered with copywriters and cross‑functional stakeholders to develop innovative concepts and compelling digital storytelling.• Contributed to the creative vision across visual design, user interface, customer experience, and functionality. -
Aug. 2015 - Feb. 2016
Priceline.com
Junior Art Director | Contract
• Developed promotional and campaign creative across priceline.com and social channels, providing art direction and hands‑on execution across digital, paid media, print, and internal communications.• Created design for the priceline.com Rewards™ Visa® program and concepted sweepstakes landing pages and supporting digital campaign assets.• Produced creative collateral for recruiting, tradeshow, and internal communications initiatives, including newsletters and intranet experiences. -
May 2014—Aug. 2014
Victoria's Secret
Digital Web Design | Internship
• Executed creative across web, email, paid media, and print campaigns, ensuring cohesive brand experiences across channels.• Conceptualized and developed a holiday catalog campaign, translating the creative concept and visual elements across digital channels.• Translated marketing and merchandising strategies into compelling, engaging content that supported campaign and business objectives.• Produced, optimized, and prepared final digital campaign creative for web, ensuring quality and consistency across deliverables.