Leveraging Your Personal Brand

Once you’ve set up your biography, and you begin telling your story, you might be wondering what’s next? The next step is to start networking. You need to stand out from the crowd, and create a lasting impression that will evolve into a deeper relationship… But the question you ask is, “How?”. Erik Deckers and Kyle Lacy discuss networking in “Branding Yourself,” and how to achieve optimal success.If you follow the basic rules of networking, you’ll instantly stand out and create the foundation to lasting connections.

  1. It’s not about you. You need to add value to someone in order to network properly. The more you give, the more you get.
  2. Be honest. Online and offline, you must maintain honesty. You need to be honest with who you are, and what you do.
  3. Who you know sets you apart. The old saying is “It’s not what you know, it’s who you know.” And it’s true.
  4. Do what is best for you. While it’s not about you, you must do what is best for you. Help those who benefit you, and quit what doesn’t serve you.
  5. Network with your competition. You’ve got to look at your competition and take a look at everything they do. You need to analyze what they do well, and what they’re opportunities are, and seize them.
  6. Focus on the three types of networking. Networking groups, one-on-one networking, and the follow-up.
  7. Attend events. Events are the best place to network. Mingle in groups, and break the ice easily.
  8. Listen. Listening one of the most important things of networking. Listen to what the other has to say, and you’ll benefit greatly.
  9. Preconceive what you will say. Know what you’ll be saying in advance, and know the topics you want to cover ahead of time.
  10. Don’t deal your business cards. The success rate of your networking is not based on the amount of business cards you give out or you get. The substance of the relationship you built is what matters.
  11. Don’t boast. Maintain your professionalism, and don’t over-sell yourself. Keep the sales pitch at home.

Both Erik and Decker’s vouch that becoming a published writer establishes a credibility for your personal brand.

They note everyone should consider becoming a published writer for 5 great reasons:

  1. It builds your personal brand.
  2. You can share your knowledge, which makes you seem like an expert.
  3. New opportunities can be found.
  4. You can make extra money.
  5. Plenty of people still read publications, and has a large audience.

Do your research. Get guidelines. Write a query later. Do the work. Invoice immediately. Establish reliability. Contin