Macy’s Star Rewards Loyalty Program Rebrand

Macy’s reinvented and rebranded the Macy’s Star Rewards loyalty program, inclusive of restructuring member benefits and status to enhance the customer shopping experience at Macy’s.

Spearheading this project in tandem with Art Directors, Creative Directors, marketing, copywriters, developers, and product managers, desktop and mobile compositions were created and executed.

The Star Rewards landing page on macys.com drives most credit card applications and membership enrollments, as the perks of Macy’s Star Rewards are outlined within this page. While the primary metric is related to credit card applications, enrollment in the program, followed by awareness of Macy’s Star Rewards are the goals and objectives. Customers can apply for the Macy’s Credit Card or enroll in membership directly from this page.

Macy's Star Rewards Learn & Apply
Macy's Star Rewards Learn & Apply
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