As Junior Art Director for priceline.com, my team was responsible for internal brand creative, including the quarterly employee swag. We strategized that something functional would be so much better than another hat, shirt, or keychain.
With the partnership of my marketing manager, we researched the best vendor based on our quantity, quality, and value, selecting a Ten Four Mobile External Battery Pack. This custom design was created using vectors in illustrator and sent to the vendor for proofing and shipment.
The quarterly battery was given to all 500+ global employees of priceline.com. It was announced through the corporate intranet and email blast, seen here.