The Red Door Rebrand

As released in a Women’s Wear Daily exclusive, The Red Door Salon & Spa by Elizabeth Arden rebranded to Mynd Spa & Salon.

The rebrand consisted of a new website, spa collateral, and location renovations. As Digital Designer, working closely with the on-site developer, User Experience lead, and brand Manager, the website seamlessly transitioned from to

Through changes in the voice, art direction, and user experience, the website transformed into the hub for the newly announced modern wellness destination. The design process began with wireframes from the UX lead and input from the brand Manager for all site aspects. Responsibilities inclusive of designing and maintaining the new navigation and footer, landing pages, banners, and lightboxes.

Below, captures of the website launch showcase a new aesthetic that complements the new direction in which the 109 year renowned brand was looking to move. A sample of the exclusive press coverage from WWD, which can be read in full here.