Verizon launched this 5G phone campaign in April 2021. For the first time ever, new and existing customers were now eligible to trade their damaged phone in for a new 5G phone.
This homepage animation was created in collaboration with the integrated marketing team, copywriters, and animators.
The campaign centered around the promotion as well as the attention grabbing value proposition as these devices are traditionally not eligible for trade-in.
Additionally, this homepage featured a Flash Sale on watches and phone bundles in the product carousel as well as touting 5G Nationwide on all Unlimited plans in the last module.