Macy’s reinvented and rebranded the Macy’s Star Rewards loyalty program, inclusive of restructuring member benefits and status to enhance the customer shopping experience at Macy’s. Spearheading this project in tandem with Art Directors, Creative Directors, marketing, copywriters, developers, and product managers, desktop and mobile compositions were created and executed. The Star Rewards landing page on …
Macy’s reinvented and rebranded the Macy’s Star Rewards loyalty program, inclusive of restructuring member benefits and status to enhance the customer shopping experience at Macy’s. Spearheading this project in tandem with Art Directors, Creative Directors, marketing, copywriters, developers, and product managers, desktop and mobile compositions were created and executed. The Star Rewards landing page on …
Star Money Days have been an integral addition to the Macy’s Star Rewards loyalty program. These are surprise events where members can earn bonus points to earn Star Money. All assets were refreshed with a new look from a 360 perspective. As Designer, Credit & Loyalty Marketing, ownership of assets includes landing pages, emails, web …