As released in a Women’s Wear Daily exclusive, The Red Door Salon & Spa by Elizabeth Arden rebranded to Mynd Spa & Salon. The rebrand consisted of a new website, spa collateral, and location renovations. As Digital Designer, working closely with the on-site developer, User Experience lead, and brand Manager, the website seamlessly transitioned from …
Macy’s reinvented and rebranded the Macy’s Star Rewards loyalty program, inclusive of restructuring member benefits and status to enhance the customer shopping experience at Macy’s. Spearheading this project in tandem with Art Directors, Creative Directors, marketing, copywriters, developers, and product managers, desktop and mobile compositions were created and executed. The Star Rewards landing page on …
One the many opportunities of Quinnipiac University’s Interactive Digital Design program was be able to partner with state organizations, like the Connecticut Office of Early Childhood. As a group project, the task was a competition to rebrand the Office of Early Childhood website, a State of Connecticut government resource for families and providers. It supports …