social media

Understanding Linkedin

Part of branding yourself is finding what makes you unique and is part of the key to social media success. All you need is a simple bio in 250 characters or less, and a 100 character sentence pitch. The bio states the need-to-knows, and the pitch amplifies the biography. These help you prioritize your main points …

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Leveraging Your Personal Brand

Once you’ve set up your biography, and you begin telling your story, you might be wondering what’s next? The next step is to start networking. You need to stand out from the crowd, and create a lasting impression that will evolve into a deeper relationship… But the question you ask is, “How?”. Erik Deckers and …

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Social Media Auditing

Routine check-ups to see how you’re engaging your audience on social media are key to the success an individual or organization’s brand. One can learn immensely from examination of how their social media is managed, or lack thereof. These social media audits are imperative to everyone, and whether you’ve lacked consistency or actively update, there …

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Facebook Algorithms

Lars Backstrom, Engineering Manager for News Feed Ranking at Facebook, estimated that there are as many as “100,000 individual weights in the model that produces News Feed.” The three original EdgeRank elements — Affinity, Weight and Time Decay — are still factors in News Feed ranking, but “other things are equally important,” Backstrom says. He …

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The Impact of Facebook and Twitter

In “Branding Yourself,” by Erik Deckers and Kyle Lacy, both Deckers and Lacy agree that Twitter is a platform that has revolutionized the way people communicate, as well as enabling this communication to happen instantaneously. Twitter allows information to soar at a rapid pace to upward 500 million users globally. That’s more an 7% of …

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Market Yourself on Social Media

There are five core elements you need to build a social media marketing campaign that works,” Debbie Hemley from the Social Media Examiner advises: Assemble a capable team that can carry out day to day tasks. Plan your campaign, a social media plan is essential. Choose the most effective platforms, and choose your target audience. Establish an …

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