Leveraging Your Personal Brand

Once you’ve set up your biography, and you begin telling your story, you might be wondering what’s next? The next step is to start networking. You need to stand out from the crowd, and create a lasting impression that will evolve into a deeper relationship… But the question you ask is, “How?”. Erik Deckers and …

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The Impact of Facebook and Twitter

In “Branding Yourself,” by Erik Deckers and Kyle Lacy, both Deckers and Lacy agree that Twitter is a platform that has revolutionized the way people communicate, as well as enabling this communication to happen instantaneously. Twitter allows information to soar at a rapid pace to upward 500 million users globally. That’s more an 7% of …

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Market Yourself on Social Media

There are five core elements you need to build a social media marketing campaign that works,” Debbie Hemley from the Social Media Examiner advises: Assemble a capable team that can carry out day to day tasks. Plan your campaign, a social media plan is essential. Choose the most effective platforms, and choose your target audience. Establish an …

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Periscope is one of the newer apps from Twitter that allows you to live stream straight from your phone and broadcast it. This new channel links from your Twitter account, and allows you to follow users, and they can opt to follow you in return. Companies and celebrities have caught on quick, with Ellen Degeneres, Cosmopolitan, and Victoria’s …

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