The Impact of Facebook and Twitter

In “Branding Yourself,” by Erik Deckers and Kyle Lacy, both Deckers and Lacy agree that Twitter is a platform that has revolutionized the way people communicate, as well as enabling this communication to happen instantaneously. Twitter allows information to soar at a rapid pace to upward 500 million users globally. That’s more an 7% of the world’s population.

According to the official Twitter blog, 200 million tweets are sent out daily. That’s 2,340 TPS (tweets per second). The information that get distributed within those 24 hours range from thoughts to facts, in 140 characters or less.

6 Key Reasons to Use Twitter:

  1. Establish expertise
  2. Market your personal brand
  3. Directly communicate with prospective clients and employers
  4. Access many types of research
  5. Track competitors
  6. Find those with similar interests

So now that you know why you should use Twitter, what does your content look like? It’s current, engaging, and consistent. Social media is a community, and without activity and shared information, this community cannot thrive. It is relevant and goal-oriented.

Be Yourself. Learn the art of following and unfollowing. Tweet on a regular basis. And then you’re good to go.


Facebook on the other hand, is a site that exists to help people connect. The advantage of Facebook is that your reach potential is 900 million people, in addition to a multitude of types of content: photos and lengthy paragraphs, just to name a few.

The revolution of Facebook is apparent in these staggering statistics:

  • 50% of users log on to Facebook on any given day
  • The average Facebook user has 130 friends
  • On average, more than 250 million photos are uploaded per day.

Facebook can help anyone connect with old classmates, coworkers, and your long lost buddies. Facebook is a great personal and professional branding asset. With the extensive reach that Facebook has, philanthropies and other causes can benefit as well. Facebook allows you to be social outside of the world wide web and can help find local events to attend.

10 Do’s and Don’ts of Facebook:

  1. Do upload a real picture
  2. Do share industry-specific conents
  3. Do use your e-mail to find friends
  4. Do read the terms of service
  5. Don’t use inappropriate language
  6. Don’t spam people
  7. Don’t “Poke” people
  8. Don’t tag everyone in a picture
  9. Don’t sync platforms to Facebook
  10. Don’t invite people to pages more than once

Avoid posting irrelevant things. Facebook is a community, and you must be active. Converse, create, and convert. Profile pictures matter. And you’re already a Facebook pro.